One needs a lot of resources for their marketing activities.
These are the tools and services I tested and happily recommend.
If you feel that I can be of service, please do not hesitate to contact me.
I do not like Adobe's license policy.
Nevertheless, on my mind it is the Rolls Royce in the league of creaative software.
GIMP is free and available for Apple and for Windows.
The Snipping Tool is integrated in Windows and comes in handy to clip images for notes or ideas.
WordPress is the most powerful blogging software. Moreover, the company claims to empower 1/3 of all websites world-wide.
I have been using it for years and am still very happy with it.
The templates are called themes. There are thousands of them. You can use filters to find the features you are looking for
Wordpress has many advantages. Speed is not one of them.
Maybe your hosting company offers a caching function. If so, use theirs.
If not the following two plugins served me well.