Digital. Communication. Design.

 

#DigitalHeroine.

I am Brigitte Kobi and all about digitalisation, communication, style and design. I showcase my knowledge about these topics on my lifestyle blog Leadership&Lipstick.

My experience in digitalization, marketing and branding as well as my passion for all things that bring beauty and luxury to people's lives, give me the insight of how to create an emotional digital experience that sells.

The combination of my degrees in philosophy and communication science plus my professional experience makes my skillset quite unique.

On this site you will find an overview. If you feel I could be of support please do not hesitate to contact me.

P.S. I deem myself a person with a good sense of humour. Click on my portrait to get a first impression.

 

LET'S TAKE YOUR CLIENTS ONLINE!

Creating an emotional digital experience that sells.

The Challenge

Technology can work in your favour or against you; the way it goes is largely determined by the way you implement and use it.

According to Forbes (2016) 82% of online-shoppers research products prior to ordering and 47% are disappointed with the shop performance.

 

 

Moreover, a large portion of visitors abort the shopping cart if they find unexpected cost.

Most online shops are hardly more than electronic catalogues, let's change this now.

 

I can help you

Together we will..

Each of these topics is described more detailed in the following 3 sections.

 

Get a short overview here.

I am willing to lead your digitalisation quest by taking responsibility for the development and the implementation of your onine strategy and leading your internal and external experts.

For any questions please do not hestitate to

 

 

contact me.

 

THE CUSTOMER EXPERIENCE.

IN YOUR STORE.

You provide an outstanding service in your physical stores thanks to your staff's empathy for your clients.

  • Your trained staff answers your clients' questions and gives advice.
  • Your clients' can try or test your products, compare them and choose what to buy
  • Your clients can choose between different payment methods.

Your customers' journey is happening right in front of your eyes and you immediately can see if your client is happy.

 

contact me.

 

GIVE YOUR CUSTOMER A VIP ONLINE SERVICE!

As you prove in your physical stores you already know everything about a perfect customer service.

Just transpose this know-how online by understanding your customers' online behaviour and taking the right actions.

 

Understand your clients' online behaviour & give them exactly what they desire.

In order to understand your customers' online behaviour you need some information.

  • Conduct customer surveys to gather valuable insights.
  • Collect and analyse data* from your website/online-shop
  • Design a customer journey map.

*There are many tools on the market to collect data. Which one is the right for you depends on your needs.

Please click on the red bars for more details.

 

 

BACK TO Overview.

 

THE BRAND FEELING.

In your store.

The emotion your brand transmits to your clients is probably the most important reason they buy from you.

 

In your shops your clients feel, breathe, see and love your brand.

It is more than your products, but the way your stores are designed, your employees are dressed, they probably wear name tags or maybe even a uniform.

This is your corporate identity; your values made tangible.

contact me.

MAKE YOUR CUSTOMERS LOVE AND BUY YOUR BRAND.
ON- & OFFLINE.

Make your values visible on your online presence and show your clients that you care.

Transmit your brand emotion even online.

 

 

BREATHE LIFE INTO YOUR ONLINE PRESENCE.
  • Make shopping online easy.
  • Create specific services that make it enjoyable for your clients to buy from you online.

Please click on the red bars for more details.

 

Back to Overview.

 

NOW WHAT?

INCREASE YOUR CLIENTS' AVERAGE SPEND BY MAKING SHOPPING COMFORTABLE.

Implement a platform with a good performance and a reliable filtering system so your customers get their results quickly.

 

contact me.

EXPLOIT AND EXPLORE THE TECHNICAL POSSIBILITIES IN YOUR AND YOUR CLIENTS' ADVANTAGE.

This is where your data collection is digitalised. You now know when the customers abort the shopping cart, when they buy and when they leave the page.

The most important thing in every online shop is the conversion rate, meaning the percentage of unique visitors that become actual clients.

These features and actions are indispensable to any online shop.

Please click on the red bars for more details.

 

 

Attract Even More Clients.

Besides a well-performing platform the right actions and measures can increase your conversion rate significantly.

Before going live with an additional widget or service you have to perform an A/B test to make sure it really adds to your sales.

Please click on the red bars for more details.

 

Back to Overview.

 

 

Education.

Academic Degrees.

  • Master ETH | ETH Zurich History and Philosophy of Knowledge
  • B.A. University of Lucerne Communication Science & Philosophy
  • Commercial Diploma Handelsschule Weinfelden (Commercial school)

Languages.

I am fluent (verbally and written) in

  • German (also Swiss German)
  • English
  • French

 

certificates and levels. click here.

 

Professional Certificates.

Project Management.

 

Information technology.

 

Core Competences.

DigitalisatiOn.

Digitalisation is one of the topics that are everywhere and every industry is facing this challenge.

 

Let's take your clients online.

 

Communication.

I am passionate about (digital) communication which might be the reason why I am fluent – verbally and written – in German, English and French.

Besides a degree in communication science I possess sound and fact-based presentations skills throughout all hierarchy levels. Moreover, I am social media savvy, and and an avid writer and blogger.

Marketing & Branding.
Business Development.

Start-ups.

I am an entrepreneurial thinking person and therefore I know what it takes to bring a unique idea to the market by designing and implementing holistic marketing concepts and strategies.

Please click on the red bars for details.

Leadership & Lipstick

 

Biz&Brands

 

Hexameter

 

Change & Project Management.
Digitalisation.

I am a firm believer in the necessity of change to ensure that companies are able to adapt to customers' needs and remain successful. I am adept at aligning technology with a company's processes in order to ascertain their competitive edge.

 

Get more details here.

 

 

Analytical Skills.
Problem Solving & Consulting.

My studies of philosophy taught me to systematically analyse coherences. Therefore, I appreciate the challenge of analysing issues and to efficiently build plans and strategies by involving stakeholders at every stage the process.

 

Achievements.

 

 

 

Education. Click here.

 

Work.

Professional Experience.

Marketing. Branding.
Business Development.
Leadership & Lipstick.

Creating an emotional online experience.

 

I am always excited if people have innovative businesses or business ideas and I love investing my time, creativity and skills to support their growth.

References. Please click on the red bars for details.

Business Development. Coaching Business.

 

Branding. Executive Search.

 

Marketing & Branding. Metall Construction.

 

Business Development. Training.

 

Digitalisation. Project Lead.
International Consulting Company.

Lead of a large award-winning digitalisation transformation project that brings along substantial change for about 3000 users.

 

Project details.

 

Change & Project Management Services.
Pilum GmbH. Founder. Owner.

In 2008, I founded pilum gmbh a boutique that specializes in turnaround management and project management which I successfully sold in 2013.

By observing my clients' needs I developed and marketed a unique project rescue service that could be applied for various situations and companies.

 

Launch & Marketing.

 

Project Examples.

Lead Presales. Project Management.
Global IT Service Company.

For several years I worked for HP Switzerland in different roles.

 

Lead Presales.

Project Management.

Earlier Career.

Details. Click Here.

 

 

Digitalisation. Click here.

 

Contact & Imprint.

Contact.

Brigitte Kobi | Zurich | Switzerland

mail(at)brigittekobi.com

Mobile: +41 79 224 67 47

 

 

Copyright.

Concept, design, all texts, pictures and layouts: Brigitte Kobi. All rights reserved.

For information on image credits please hit the «heart button» above.

 

Thanks.

Although I have some know-how in web programming it would have been very difficult if not impossible to code some of the features built in this site without real professional help.

I'd like to thank Daniel Haug from WorldService who always gives me technical support in order to realize the fancy ideas I keep coming up with.